Our Social Mission & Values

A New Creation Bakery is all about transforming lives and developing the community. We strive to unlock the potential of untapped individuals to operate a profitable business that is committed to delivering the highest quality baked products to our customers.

Our Values

Our values can be summarized into three words: People, Community and Transparency.

1) People: We may be selling cupcakes and sandwiches, but we are really in the business of people. That means our customers, trainees, employees, suppliers, volunteers, funders and everyone else who comes into contact with the bakery are integral to our operation.

2) Community: We are all about being part of the community of Washington Heights and Inwood. We aim to be agents of transformation in the community, alleviating poverty and unemployment.

3) Transparency: Even though many companies seek to keep things hidden and secretive, we believe in complete honesty and transparency. That means we will be transparent about our operations, our financial situation, our problems and our victories. Why? Because we want to forge genuine relationships with people, not just “customers.” And in order to do that, we need to allow ourselves to open up and take the risk of exposing ourselves to vulnerability. This is about building trust.